Far from being a woman’s domain, jewellery is increasingly being embraced by everyone who wants to add some style to their look. RAHILA REFAAQ of Zaha et Cetera jewellery store reflects on the trend for unisex jewellery in Hong Kong.
In some traditions and cultures – including 20th-century Western culture – jewellery has been associated more with women, with ladies often stealing the show when it came to adornment. Nowadays, it’s a fun way for everyone to express themselves, regardless of gender. More men are stepping up and adding jewellery to their wardrobes, not just to look good, but also to showcase their unique style and personality.
More specifically, they’re incorporating a wider range of pieces into everyday outfits – from bold rings to stylish bracelets and eye-catching necklaces. This shift is breaking down old stereotypes about what men can and can’t wear, making jewellery a universal accessory that anyone can enjoy.
Diversity and inclusivity
Unisex jewellery has gained popularity, including here in Hong Kong, due to its ability to transcend conventional gender norms and appeal to a diverse audience. This versatility allows individuals to express their personal style without conforming to specific gender categories. As society’s views on gender identity change, unisex jewellery becomes a more popular choice for all.
The jewellery world is jumping on this trend by crafting collections that suit everyone, no matter their gender! Jewellery stores are coming up with unique and quirky designs that let each person pick pieces that really match their style instead of sticking to what’s traditionally expected. Through social media, influencers and celebrities proudly show off this jewellery, encouraging everyone to explore what they love. This means the jewellery market is becoming super inclusive, with tons of options for every kind of person to enjoy!
This vibrant atmosphere is not only enhancing the jewellery industry but also fostering a greater understanding and acceptance of diverse gender expressions. Jewellery has become a dynamic medium for individuals to articulate and celebrate their identities.
About Rahila
After starting a career in finance, Rahila shifted into the more familiar territory of gemology. (Her family has a rich history in the diamond and gemstone industry.) She obtained credentials from the Gemological Institute of America (GIA) in 2003 and now has over 20 years of experience in the industry, including eight years as a Senior Gemologist at the International Gemological Institute in Hong Kong. Rahila launched her jewellery store Zaha et Cetera in 2012.
Discover Rahila’s creations at zahaetcetera.com.
This article on this online jewellery store in Hong Kong first appeared in the Autumn 2025 issue of Expat Living magazine. You can purchase the latest issue or subscribe so you never miss a copy!
