After almost a decade in the industry, VICTORIA CHEUNG has launched her own consultancy and interior design company in Hong Kong. We’ve asked this HK designer how she got started and what inspires her interior decoration ideas!
Introducing HK designer Victoria Cheung
It’s fair to say that Victoria gained plenty of international exposure during her young life and her studies. She grew up in Hong Kong, but left for boarding school in Kent in the UK at the age of 13. She later attended University College London as an undergraduate, majoring in French with Spanish and Italian. As part of the degree, Victoria spent a year studying French Literature in Paris at The Sorbonne. Afterwards, she returned to London to complete her Master’s in Comparative Literature. “Living in Asia and Europe gave me a good understanding of both Eastern and Western cultures and perspectives,” she says.
Studies completed, she moved back to Hong Kong. That was in 2013, and Victoria has called the city home ever since.
It was the return to HK that set the ball rolling on her interior design calling, too. “Alongside my studies in European language and literature, I’ve always been interested in interior design and architecture, and I wanted to develop my career in this field.”
In 2016, Victoria completed a Diploma in Residential and Commercial Interiors at the Insight School of Interior Design Hong Kong, in Chai Wan. In that time, she discovered a particular passion and strength for interior decoration – selecting materials, creating mood boards and using colour. This would stand her in good stead for the eight year career in the interior industry that followed.
Starting an interior design company in hong kong
Last year, Victoria decided to go it alone. She launched Victoria Cheung Interiors at the end of 2024 as an amalgamation of her various skill sets and experience spanning marketing, sales, interior design and editorial.
The bespoke consultancy offers services for interior design, architect and end-user clients. In addition to representing various high-end interior furnishing brands from Europe and Thailand in Hong Kong, Victoria also offers consultations in material selection, and provides editorial and marketing support to design firms.
One thing she’s particularly excited about is the opportunity to launch new brands in the Hong Kong market. Among these is Ausara, a Thai boutique manufacturer of artisanal and innovative wallcoverings and textiles. Victoria says she was drawn by the expertise and passion of the two founders, Shoson Thatawakorn and Jarupatcha Achavasmith; “Their products constantly push creative boundaries while enriching old craft traditions at the same time.”
Also noteworthy is Bisson Bruneel, a French family-owned contemporary interior fabrics brand launched over 50 years ago in Lyon. “Beyond just offering elements of interior decoration, this company designs fabrics that act as architectural details, with materials that enhance light in a space.”
Exciting times ahead
No day is the same for new entrepreneurs, and they can find themselves wearing many different hats. If she’s able to have a “routine” day, Victoria will typically start by managing her brand’s social media account and replying to suppliers’ and clients’ emails at home in the mornings.
“Afterwards, I’ll either head to a Pilates class during lunch, or see clients for lunch meetings. The afternoons are spent doing presentations at clients’ offices, following up on client requests, or networking over coffee. In the evenings, I attend industry events such as product launches or panel talks.”
By keeping her finger on the pulse of the interior design industry in this way, Victoria stays on top of the latest trends and developments – one of which is “wellness design” in architecture and interiors.
“I’m excited to see more wellness elements incorporated into interior design,” she says, “especially through the use of materials that enhance the sense of comfort and wellbeing in a space.”
She adds that just a few small changes can help create a wellness sanctuary in a home. These include incorporating more natural materials such as linen, cotton and raffia, and selecting a soothing colour palette to promote relaxation.
Beyond interior design
Victoria lives in Mid-Levels, an area she loves – like so many do – for its proximity to Hong Kong’s CBD and amenities, but easy access to nearby hiking trails and green areas.
As for her home, this HK designer likes an eclectic mix of Eastern and Western antiques and objects sourced over the years, Chinese art, colourful and patterned textiles and carpets, and lots of indoor plants.
“I’d like to think that my home is an expression of Hong Kong’s history and location,” she says. “The vibrant and varied history and heritage of both the East and the West, as well as the beautiful and abundant natural greenery surrounding the city.”
While spare time is currently in short supply for Victoria, when she does get a break, she makes the most of her location. “I enjoy taking long walks in Hong Kong’s historic neighbourhoods such as Hollywood Road, and stopping at a nearby café for a tea or matcha latte as a pick-me-up. I especially enjoy visiting the antique stores and stalls dotted along Upper Lascar Road, as well as bringing my friends from overseas to experience this historic side of the city.”
You might also find her at nearby Soho House – catching a movie or attending one of the workshops there – or at favourite restaurant Sushi Kuu. “It was previously on Wellington Street and I’ve been going for years, but it has relocated to a cosier spot in Kau U Fong. I’m a pescatarian, and most of the menu is suitable for me – including reliably high-quality sushi and sashimi. Plus, I love the casual vibe of the place; it’s great for catching up with friends.”
With her family, she likes to gather each weekend for dim sum or a Chinese meal; “Like with many Chinese families, weekend dim sum get togethers are a well-loved ritual for us.”
And her plans for the rest of 2025?
“I’m excited to continue developing and growing Victoria Cheung Interiors, to connect and to collaborate with more like-minded people in the creative industries, and also to do more travel writing.”
Find out more at victoriacheunginteriors.com or on Instagram @victoriacheung_interiors.
This article about an interior design company in Hong Kong first appeared in the Spring 2023 issue of Expat Living magazine. Subscribe now so you never miss an issue.
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