We take a first look at 100 Avenue Road, a new development by Arada London. These contemporary apartments in North West London are in an enviable location just moments from an Underground station and within walking distance of Hampstead and Lord’s Cricket Ground. They’re appealing either as an investment property or as a future home.
London’s residential landscape continues to see developments come to the market that offer the best of what the capital has to offer. 100 Avenue Road by Arada London is one of them. This new 25-storey project, near Swiss Cottage Underground station, is in a highly sought-after area where new supply is limited. It offers exciting lifestyle options on the doorstep – and for families, great connectivity to leading schools and universities.
Five things about these apartments in London
#1 Apartment Specs
There’s a range of homes available at 100 Avenue Road, from Manhattan-style apartments to three-bedroom options (422 to 957 square feet), each with a private balcony and views of the London skyline. The design, by Arada London’s award-winning in-house team, combines herringbone oak flooring with underfloor heating, bespoke porcelain accessories and ambient night lighting in the bathrooms. The fully equipped kitchens come with premium stone worktops and integrated high-end appliances, including wine coolers, washer-dryers and designer fittings throughout.
#2 What’s Nearby
Located in NW3, 100 Avenue Road sits between some of London’s best-known neighbourhoods: Hampstead Village, known for its literary and artistic heritage; Primrose Hill, with its panoramic city views; and St John’s Wood, Belsize Park and West Hampstead, offering fab cafés, restaurants and boutiques. There’s a diverse mix of residents, too, giving it a distinctly cosmopolitan feel.
#3 Central Connection
Positioned moments from Swiss Cottage Underground station, residents can reach central London quickly via the Jubilee line (Bond Street station in six minutes, for example), with easy onward connections to world-class academic institutions such as the London School of Economics, Imperial College London and King’s College London, as well as key business districts including the City and Canary Wharf.
#4 Wellness Focus
Wellness is front and centre of these apartments in London, with amenities including a swimming pool with vitality spa, sauna, steam room and dedicated treatment room, as well as a fully equipped gym, Technogym Visio Studio and Reformer Pilates studio.
#5 Member’s Club Facilities
Residents will also benefit from a 24-hour concierge and dedicated front-of-house team, plus exclusive access to a residents’ lounge and library, private dining room, cinema and virtual golf simulator.
Homes at 100 Avenue Road are priced from £795,000.
A word from the team
“The development is a rare chance to own a new build home in one of London’s most sought-after neighbourhoods. With its combination of beautiful design and interiors, exclusive members’ club-style amenities, and central London connections, 100 Avenue Road provides an unrivalled opportunity for contemporary luxury living in the capital.”
– Jacob Sullivan, Global Sales & Residential Marketing Director at Arada London
Interested in learning more about these apartments in London? Jacob Sullivan from Arada London will be in Hong Kong in September and is available for private meetings. Email [email protected].
This article on a UK investment property first appeared in the Autumn 2026 issue of Expat Living magazine. You can buy the latest mag or an annual subscription, or read the digital version for free now.
